Events

Touch Food’s Participation in Local & International Exhibitions

Touch Food maintains a strong and strategic presence at major food industry exhibitions across Egypt, the Middle East, Africa, and Europe. Exhibition participation is a core pillar of the company’s marketing and expansion strategy, enabling Touch Food to showcase its high-quality products, connect with international buyers, expand export networks, and reinforce its position as a leading manufacturer in the region.

Through participation in world-class exhibitions, Touch Food engages directly with distributors, retailers, importers, hotel chains, and restaurant groups, demonstrating the advanced capabilities of its manufacturing systems and its portfolio of over 100 diversified products. These events serve as an essential platform for strengthening partnerships, signing new contracts, and entering high-priority global markets.

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Major Local Exhibitions – Egypt

  • HACE – International Hospitality Exhibition, Cairo
  • Food Africa – Cairo

Touch Food is a recurring exhibitor at HACE, Egypt’s largest hospitality and food service exhibition.
Participation in HACE allows the company to:

-Engage with hotels, catering companies, and restaurant chains

-Introduce its latest processed meat and poultry innovations

-Demonstrate product performance through live cooking and tasting sessions

-Build partnerships with HORECA distributors and retail buyers

The company’s well-designed booths and high-quality displays have consistently attracted strong interest from professional visitors across Egypt.

As one of the leading exhibitors at Food Africa, Touch Food showcases the full strength of its production capabilities to local and international buyers.
The exhibition supports the company’s objectives by:

-Meeting importers from Africa, the MENA region, and Europe

-Presenting export-ready product lines

-Finalizing deals with distributors and private-label clients

-Positioning Touch Food as a top-tier Egyptian manufacturer with global reach

Food Africa remains one of the most important platforms for Touch Food’s export development strategy.

Regional Exhibitions – Middle East

  • Gulfood – Dubai, UAE
  • Exhibitions in Iraq
  • HORECA Jordan – Amman

Touch Food actively participates in Gulfood, the world’s largest annual food and beverage exhibition held in Dubai.
This event plays a key role in:

-Expanding the company’s presence in GCC markets

-Meeting global distributors, importers, and restaurant franchises

-Showcasing private-label capabilities to major regional brands

-Studying global market trends, packaging innovations, and consumer preferences

Gulfood participation reinforces Touch Food’s position as a world-class, competitive supplier for the Middle East.

Touch Food’s presence in Iraq’s major food industry exhibitions supports strong business growth in one of the region’s most promising markets.
Participation includes:

-Direct engagement with Iraqi wholesalers, supermarkets, and hotel chains

-Promotion of frozen and chilled product lines tailored to Iraqi consumer preferences

-Expansion of distribution partnerships and private-label agreements

These exhibitions help strengthen the company’s foothold in the Iraqi market and open new cross-border opportunities.

Touch Food’s participation in HORECA Jordan has built strong recognition in the Levant region.
Exhibiting in Jordan enables:

-Strong exposure to hotel, restaurant, and catering groups

-Increased brand presence in the Jordanian food service sector

-Direct product sampling and tasting activities

-Connecting with regional distributors and retailers

The company’s presence in Jordan demonstrates its commitment to serving neighboring markets with high-quality products.

Exhibitions in Africa

Kenya – East Africa Food & Hospitality Shows

Touch Food has expanded its African outreach through participation in leading food exhibitions in Kenya.
These events support the company by:

  • Entering high-potential East African markets
  • Meeting large-scale distributors and wholesalers
  • Introducing export-grade frozen and canned products
  • Building long-term commercial relationships in the region

Kenya acts as a gateway for Touch Food’s expansion into East and Central Africa.

International Exhibitions – Europe

SIAL Paris – France

Touch Food’s participation in SIAL Paris, one of the world’s most prestigious food exhibitions, represents a major milestone in its global expansion journey.
Through SIAL Paris, the company:

  • Showcases its manufacturing excellence on an international stage
  • Meets European importers and private-label brands
  • Aligns products with EU export specifications and quality standards
  • Strengthens its brand positioning as a competitive global supplier

The company’s strong presence at SIAL highlights its readiness to serve European markets with innovative, high-quality, export-compliant products.

A Global Exhibition Strategy Supporting a Global Vision

Participation in these exhibitions reflects Touch Food’s commitment to:

-Continuous international expansion

-Building partnerships in the MENA region, Africa, Europe, and the Americas

-Introducing world-class Egyptian products to global markets

-Reinforcing its leadership in the processed meat and poultry industry

Through consistent and strategic exhibition involvement, Touch Food continues to enhance brand visibility, drive export growth, and solidify its position as one of the most dynamic and globally-oriented food manufacturers in the region.

Events Gallery